What is the #workfromBocas movement
#workfromBocas is a movement to attract digital nomads or remote workers who want to live and work in Bocas del Toro.
The use of # ( hashtags ) give us an easy way to identify an intention in social networks, communications or any marketing campaign businesses want to develop.
Following this rule, several cities, regions or islands are doing big campaigns to attract the huge amount of people that now can work online and move in between places basing their style in slow travel.
This Digital Nomads or Remote Workers usually are not relates to holiday seasons, so businesses can find a stable income for the whole year when receiving or doing any kind of business with Digital Nomads or Remote Workers.
To prepare all this offer, communication and marketing strategy we offer this basic guide:
- Identify your specific offer: If your business can offer any kind of deal for long term travellers, in matters of accommodation, working environment, slow travel tours, monthly deals in food, gyms, yoga or any services, you can get this people interested.
- Register your accommodation in our site or contact us so we can add your listing for free, to accumulate this information in one single point of information for them.
- When you do marketing campaigns, facebook posts, instagram posts or any related communication that connects Bocas del Toro with Digital Nomads or Remote Worker, remember to use the #workfromBocas, to make the amount of publication bigger and so the trend go over the place.
If several businesses work together in this movement the probability to start receiving Digital Nomads and Remote workers will start to come, giving the local economy a breath of fresh air, specially in this times.